About JollyCracker
Welcome to JollyCracker, the UK’s trusted wholesale partner for premium Christmas crackers and seasonal celebrations. Based in the heart of Britain, we’ve built our reputation on delivering exceptional quality, innovative designs, and outstanding service to over 15,000 satisfied clients across the UK and EU.
Our Story
What began as a passion for preserving British festive traditions has grown into one of the UK’s leading wholesale cracker suppliers. We recognised that retailers, hospitality venues, and corporate buyers needed more than just a supplier—they needed a partner who understands the importance of quality, reliability, and the magic that Christmas crackers bring to celebrations.
Today, we serve everyone from independent boutiques and national retail chains to luxury hotels, restaurants, and corporate event planners, providing them with crackers that create memorable moments and drive seasonal success.
What Sets Us Apart
Quality Without Compromise
Every cracker we produce reflects our commitment to excellence. From premium paper stocks and hand-tied ribbons to perfectly calibrated snaps and thoughtfully selected gifts, we ensure each detail meets the exacting standards your customers expect.
UK-Based, Customer-First
With our dedicated UK support team and Norwich-based fulfilment centre, we’re always close at hand. Our trade account managers provide personalised service, responding within 24 hours and guiding you through every step—from initial enquiry to final delivery.
Innovation Meets Tradition
Whilst we honour the 175-year heritage of British Christmas crackers, we continuously innovate. Our in-house design team creates contemporary patterns, eco-friendly options, and bespoke solutions that help your business stand out in a competitive market.
Flexibility for Your Business
We understand that every business is unique. That’s why we offer MOQs from just 500 pieces, mixed SKU cases, and the ability to create fully customised designs. Whether you need shelf-ready retail packs or table-ready sets for hospitality, we adapt to your requirements.
Our Commitment
Sustainable Celebrations
We’re proud to offer plastic-free gifts, FSC-certified paper, and fully recyclable packaging options. Our eco-friendly range proves that sustainability and luxury aren’t mutually exclusive.
Reliability You Can Count On
Peak season demands partners you can trust. With 5-7 day dispatch on stock items and 3-4 week turnaround on custom orders, we ensure your crackers arrive when you need them. Our split shipment and palletised delivery options provide additional flexibility.
Supporting Your Success
Your success is our success. We provide EAN-13 barcodes for retail, create eye-catching packaging that sells itself, and offer competitive trade pricing that protects your margins whilst delivering value to your customers.
Working Together
From luxury retailers seeking exclusive designs to hospitality groups requiring branded crackers for hundreds of venues, we’ve helped businesses across every sector create magical festive experiences. Our clients include:
- Independent gift shops and boutiques
- National retail chains and department stores
- Hotels, restaurants, and hospitality groups
- Corporate event planners and PR agencies
- Wedding planners and celebration specialists
- Online retailers and subscription box services
Let's Create Something Special
Whether you’re planning your first wholesale order or looking to expand your festive range, we’re here to help. Our team combines decades of industry expertise with fresh creativity and genuine enthusiasm for what we do.
Join the thousands of UK businesses who trust JollyCracker to make their festive season sparkle.
Ready to get started?
Contact our trade team today for your personalised quote and discover why we’re the UK’s preferred wholesale cracker partner.